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Pass It On with Sabras Radio


Sabras Radio, Rik Basra and Anthony Nolan charity have teamed up to for the Pass It On Leicester campaign.

Sabras Radio will help in urging Asian donors to come and register in a special event on 6th September at our studios.

Former Leicester City players Gary Lineker and Emile Heskey are also backing a new campaign from local blood cancer survivor Rik Basra. The aim is to build on Leicester’s growing reputation as a ‘lifesaving city’ by raising awareness of the Anthony Nolan register.

The Pass It On Leicester campaign, which will run throughout September to mark Blood Cancer Awareness Month, will see every corner of the Leicester and Leicestershire community uniting to save lives.

Thirty-one companies and community groups will team up with the Rik Basra Leukaemia Campaign to host donor recruitment drives and awareness events throughout September, one on each day of the month, to pass on the vital and lifesaving message that it’s easy to donate your stem cells.

If you are aged 16-30 and in good health you can join the Anthony Nolan register at For more information of how to get involved in the Pass It On Leicester campaign go to

Don Kotak (Sabras Radio Managing Director), Raj Baddhan (Station Manager) & Rik Basra launching Sabras Radio’s Pass It On campaign


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